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CONTACT afebrescordero@me.com afebres-cordero.com linkedin.com/ana-febres-cordero

EDUCATION

The University of New Hampshire | Durham, NH Bachelor’s Degree in Communication | May 2022

Concentration in Videography, Video Editing, Content Development, and Film.

SKILLS

Relevant Coursework

RELATED EXPERIENCE

Shark Ninja, Needham, MA — Social Media Specialist November 2023 - April 2025

Led organic content strategy for Shark Home across TikTok, Instagram, and Facebook, driving 54% follower growth on Instagram 470% follower growth on TikTok

Produced 300+ social media assets, supporting both organic and full-funnel paid social efforts, driving increased impressions, engagements, and sales
Initiated, planned, and executed LA-based content shoots to capture assets for cross-channel use, both organic and full-funnel
Analyzed performance metrics to refine strategy and guide future content planning
Monitored and adapted to emerging social trends, translating them into brand-relevant, high-performing content, amounting to 14M views across 3 assets
Partnered with brand, product, and paid media teams to align organic content with broader marketing initiatives ensuring consistency across all touchpoints
Developed and executed strategic video concepts tailored for social platforms, including crafting inspirational briefs, storyboards, and content plans aligned with brand goals and audience insights

Shark Ninja, Needham, MA — Social Media Content Creator January 2023 - November 2023

Produced, shot, and edited 10 top-performing internal test videos for the Ninja Outdoor Oven, outperforming competitors and influencer content in engagement metrics
Collaborated with the Sr. Manager of Social Media to concept, produce, and test content for consumer facing channels (Ninja Kitchen, Shark Home, and Shark Beauty), creating proof-of-concept assets to gauge performance and inform go-to-market strategies for upcoming product launches

Deconstructing Stigma, Belmont, MA — Marathon Program Founder & Mental Health Advocate February 2017 - Present

Founded a marathon program for the 2017 Boston Marathon and funded $24,000 to McLean Hospital.

Sun Seekers Tanning Salon, Portsmouth, NH — Social Media Marketing Specialist October 2021 - July 2022

Raised awareness of salon sales through social media campaigns; Instagram and Facebook.

McLean Hospital, Belmont, MA — Development Communications & Public Affairs Intern June 2019 - August 2019

Collaborated directly with Public Affairs & Development in written and social media content to grow McLean’s resources outreach online; Twitter & Instagram.

VOLUNTEER EXPERIENCE

Deconstructing Stigma, Belmont, MA — Public Speaker February 2o17 - Present

Represented the campaign at Arlington’s High School’s Wellness day & engaged with students about mental health.
Presented alongside mental health professionals at Berklee School of Music’s screening of “The S Word'“ documentary to grow awareness of suicide prevention.
Organized and designed a talk in Concord, MA to aid in destigmatizing mental illness.

Deconstructing Stigma, Belmont, MA — Marathon Program Founder & Mental Health Advocate February 2017 - Present

Led various media outlets in bringing awareness of Deconstructing Stigma Marathon Fund through interview publications sharing story with mental illness.

This Is My Brave, Boston, MA — Performer August 2018 - November 2018

Prepared and performed a monologue for 80 people; communing personal story with mental health to advance awareness.
Performed alongside 12 other cast members in communing personal stories to help destigmatize mental illness.

McLean Hospital, Belmont, MA — Public Speaker February 2017

Prepared and spoke to 200 people at the Partners All-All Healthcare Event as McLean’s keynote speaker about marathon program with Deconstructing Stigma.